Social media is becoming evermore essential to successful businesses. All types of organizations, from Denny’s to Amazon and even the FBI, have accounts. But have you ever wondered what is the secret to a successful Twitter account? Or how to promote your credit union’s Twitter? According to the experts, you need quite a few things.
For starters, you need followers. You can’t just make an account and hope they come. You need to spend significant time and effort engaging with others in your industry.
Second, you must tweet regularly—more than once a day if possible. Generally, you should share links to articles that are relevant for your audience and retweet posts from other relevant accounts that your followers would find informative.
Why should you promote your credit union’s Twitter account?
It is no secret that Twitter can be an advantageous tool to grow your business, so why not harness its power to benefit your credit union? The social media site can be an excellent resource for credit unions to provide helpful information and engage with members.
One reason you should be using a Twitter account is to get insightful feedback from your members. If you have a new program or event coming up, use Twitter to generate new ideas to grow and better your credit union for your members. You can send out a simple tweet or a Twitter poll and watch the responses from your followers. You can also use it as a tool to get more members.
Another idea is to use your Twitter account to give back and have a positive impact on your community. Offer up information about causes that are important to you such as #EarthDay or other holidays.
Once you grow your following you can tweet about your current promotions and eventually generate more members to grow your credit union.
Nine ways to promote your credit union’s Twitter account and build your following
1. Cross-promotion
There are many ways to promote your credit union’s Twitter account, but we are looking for the best strategies that will provide success in a short amount of time.
You must be proactive about getting the word out about what you offer so those prospective members can easily find and follow you. An easy way to achieve this is by cross-promoting on other mediums that you are already using such as Facebook, email, print, or other digital advertising campaigns.
Make sure you have a clear call to action and an easy way for them to do what it is you want them to do with a link or handle for them to follow.
2. Manually assemble followers
A different method of promoting your credit union Twitter account is to follow other businesses and users who share interests or are in the same line of work so that when they see your posts, they follow you back.
If you follow people, they are more inclined to follow back and if the content is interesting, you are more inclined to get shares and from their followers too. Get engaged with your community and the community will engage with you back!
3. Contests
Rewarding your existing followers with a contest or some sort of freebie offer is an excellent way to increase your following on social media. This is because these contests not only attract new followers but also reward your current following with prizes. It is a win-win situation!
Different types of incentives include cash coupons, gift cards, or the chance to get free products from you.
4. Post suitable information
You should make sure that you are sharing content that your followers will be interested in.
If you are posting frequently, make sure that the content is relevant to your followers and not just a bunch of random stuff. It’s important to keep their attention so they don’t unfollow! This could be anything from pieces about how people can live better lives with credit unions or promotions for new products coming out.
5. Post visual content
Relevant content is great, but you’ll want to make sure you have a fun visual creative to catch your followers’ attention. Something they can retweet or share, which will help increase your exposure to other people who might be interested in what you have to offer!
Visual content is very important and should make up a good chunk of your posts. Just remember that you want them to stop scrolling and view your content.
6. Be consistent
You will want to make sure that you are posting frequently enough to stay at the top of your follower’s news feed. This can mean posting once or even twice a day. Make sure that you are posting at different times of the day, so you don’t overlap with other credit unions and ensure your posts are always fresh!
Content should be updated regularly but not more than once an hour or Twitter might take down your account. Be careful to stay within these guidelines, otherwise, it could hurt more than help.
7. Interact with other users
If you want to grow your Twitter following, you’ll want to consistently interact with your followers. You can do this by responding to their posts and retweeting them when they share something that you find interesting.
You should also be sure to reply, like, or even follow people who are interacting with your credit union on Twitter! This will help spread the word about what is happening at your branch and get people talking. Creating an account that becomes conversational will help explode your following.
8. Reach out to micro-influencers
Relevant influencers in your vertical are great resources to grow your following. Building strong relationships with these influencers is key and can lead to more opportunities for your credit union.
Reach out to them, mention their recent content, and see if they would be interested in a tweet chat or other collaboration that can help both of you grow. Make sure your offer is mutually beneficial before reaching out.
9. Run a follower campaign
All the ideas above are considered organic (manual) ways to grow your following, but what if you want a quick boost? Twitter has what is known as follower campaigns. When running one of these types of campaigns, you can promote your account, services, or posts to a targeted group of Twitter users. This method does cost money as with any type of advertising, but if you have the resources to be consistent with your social accounts, this could be an excellent way to generate a steady flow of followers.
Any combination of the above methods can help you increase your Twitter presence and most importantly, get your members engaged, involved, and educated! Don’t neglect the power of social media, first and foremost, it’s a tool to help you and your members communicate.
