There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.
It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.
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