The Power of Empathy in Sales
When it comes to sales, it can be all too tempting to put the money before the member. Sales expert Nick Green provides insight on how selling with empathy builds trust and creates a member-first mentality that can lead to more cross-selling success.
The Evolving Approach to Changing Your Core Processor
Scott Collins and Chris Smigiel discuss the ways in which credit unions approach shopping for a new core data processor and the due diligence required have evolved over the last few decades.
Are You Selling to Members?
Cross-selling is an important aspect for credit unions, not just to promote products and services and increase revenue, but to support members in the most effective way possible. Keegan Daniel shares some ideas on how to make selling a success.
My Sales Culture Is a Flop, What Now?
Shifting from a service culture to a sales culture at your credit union can be a tricky endeavor that often leads to confusion and hesitation. Thankfully, Julie Gessner has a guide to help make this transition beneficial and effective for everyone.
How Internet Retailing Improves the Communication and Sales Process
Lead Developer of E-Commerce Keegan Krajniak discusses how internet retailing—when used effectively—will help your credit union not only with sales, but with streamlining communication.
Identifying Tools for Cross Selling Success
Melissa Fulgenzi wants to know if your core processor has the tools for cross selling and, more importantly, if you’re using them to help your members find new services and opportunities.
Sales (and Life) Lessons from the Golf Course
Taking inspiration from a childhood story, Scott Collins reflects on how the lessons he’s learned on the golf course translate to lessons in sales.
If Cross Selling Is a Burden, You’re Doing It Wrong
Monica Boguszewski was terrified of cross selling, until she realized the opportunity it created for her members to learn about helpful services. Now, she wants to make sure your training your staff to do the same.
