Are Credit Unions Afraid to Do Market Research with Their Members?

Are Credit Unions Afraid to Do Market Research with Their Members?

“Don’t tell my members about how they can do that. They might start getting ideas!” Why do credit unions treat free to use products and features as something to hide from their members? Why not use that member curiosity to reconsider strategy? Dawn Moore, an investigation.

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How Come Dave Ramsey Tells People to Use a Debit Card for Everything…But I Can’t Buy a New Big Screen TV With Mine?

How Come Dave Ramsey Tells People to Use a Debit Card for Everything…But I Can’t Buy a New Big Screen TV With Mine?

My Beef with Credit Unions — In this CUSO Magazine series, a long-time credit union member and industry insider vents about the decisions credit unions make in their day-to-day operations, and wonders why they take that strategy. In this second edition: why can’t I use my debit card to buy a TV and why won’t the credit union explain why?

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Why Don’t Credit Unions Tell Members How They Make Money?

Why Don’t Credit Unions Tell Members How They Make Money?

My Beef with Credit Unions — In this new CUSO Magazine series, a long-time credit union member and industry insider vents about the decisions credit unions make in their day-to-day operations, and wonders why they take that strategy. In this first edition: why is fee income something to be ashamed of around members?

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