Crafting a Strategic Marketing Plan for Credit Unions
Marketing Expert Bo McDonald shares insider secrets on how to create an effective and personalized strategic marketing plan for your credit union.
Foundation Documents: When Words Matter
In honor of Juneteenth, Chip Filson looks at the foundational documents of America and ponders whether or not credit unions have such documents, and what those documents may say about credit unions.
Teamwork Makes the Dream Work
Creating a team and setting them to work is not enough to ensure its success, argues Julie Gessner. Great teams are developed by building a culture of trust and collaboration that is guided by a strong mission statement for the credit union.
Creating and Actively Following Your Credit Union Mission Statement
It’s one thing to have a mission statement, it’s another to actively follow it in your credit union’s daily business. Danielle Caliendo lays out why it’s important to have a community focused mission statement – and have your staff aim to live by it every day.
