Catering to Digital Natives: Bridging the Gap Between Branches and Digital Channels
Credit unions always strive to meet their members where they are, and in today’s society, where they are is online. Jennifer Dimenna shares some of the latest research on what digital tools consumers are looking for from their credit unions and how they can rise to the challenge.
Adopting and Adapting for Member Acquisition
To aid in credit unions’ never-ending campaign to win over younger generations, Brian Hufford shares data and insight on what these new members prioritize most and how your credit union can align with those needs.
What Younger Generations Want From Their Lenders
Using the lending strategies of yesterday on the generations of tomorrow is rarely going to be an effective method for your credit union, says Ashley Melder. Thankfully, she has a few tips and insights on how to get your credit union’s lending up to speed and delivered to younger members in a way they’ll engage with.
Why Credit Unions are the Best Financial Institutions for Gen Z
Gen Z isn’t as much of a mystery as we’d like to believe. In fact, their needs from a financial institution are fairly straightforward. Ashley LomBombard shares what motivates younger generations when choosing a financial institution and how your credit union can ensure you’re number one on their list!
A College Student’s First Credit Card
Chip Filson shares the story of Marit Hoyem and her experience attempting to get her first credit card as a young college student. Marit passes on what she went through and offers advice to credit unions seeking to make a difference in the lives of their members.
Educating People on Credit Unions: Missed Opportunities and Misconceptions
A startling number of people know absolutely nothing about credit unions. Do they have mobile banking? Are they open for anyone to join? Are they even insured? Coming from the perspective of someone who once believed these things, Emily Claus examines the most common misconceptions regarding credit unions and where they can be corrected.
“I’m Not Your Daughter”, and Other Stupid Things You’re Doing
Is a generational approach to marketing the wrong way to approach your members. In so many words… Yes. Xtend CEO Liz Winninger explains why a blanket approach to marketing generations, which themselves contain wide ranges of ages, is a fool’s errand.
