10 Lessons From 10 Years of Building Idaho’s Most Trusted Credit Union
Ten years ago, Idaho Central Credit Union started working with an adverising agency to help build their brand. Now, ten years later, Malia Cramer reflects on the lessons her agency and the credit union learned while working together and how they bolstered the partnership’s success.
You’ve Rebranded, Now What?
After years of prefecting her credit union’s culture following a rebrand, Explorer’s Credit Union CEO April Tompkins shares what strategies brought the most success and which were lessons learned.
Lipstick on a Pig: What Credit Unions Can Learn from the Cracker Barrel Rebrand Mess
Taking notes from the Cracker Barrel rebrand fiasco, marketing expert Bo McDonald shares how credit unions can avoid the same fate and steer clear of needless rebrands while still building your brand.
The Power of Tradition: The Lesson of Longevity
Chip Filson compares the success and longevity of traditional, family-run businesses in comparison to often short life of modern ones, and asks if credit unions fall into the former or the latter.
The Double-Edged Sword of Artificial Intelligence: Navigating Improper Usage
As the credit union moves forward in engaging with artificial intelligence, Tonya Cohen reminds the industry why it’s important to handle the technology with care and caution, lest its misuse damage the credit union’s brand and member trust.
