Achieving Your Goals as a Team Part 2: Brand Champions
In the follow-up to his article on marketing goals, Andrew Macmillan discusses your team’s brand champions, how to identify them, and how to connect with them.
Achieving Your Goals as a Team Part One
In part one of his two-part series, Andrew MacMillan discusses the importance of brand recognition and understanding in cultivating an effective marketing strategy for your credit union.
Are Stock Photos Helping or Hurting Your Brand?
Most of us have a love-hate relationship with stock photos; we need them to keep creating content, yet we often find them lacking. Travis Root reveals the secret to using stock photos without seeming unoriginal.
Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
Why Aren’t Credit Unions Robbed in Movies?
If you’re an avid movie goer, you might have noticed that you don’t see credit unions in films that often. Is this irrelevant? Or does it signal a lack of brand awareness or a marketing shortcoming in the industry? Emily Claus has some theories.
