Catering to Digital Natives: Bridging the Gap Between Branches and Digital Channels
Credit unions always strive to meet their members where they are, and in today’s society, where they are is online. Jennifer Dimenna shares some of the latest research on what digital tools consumers are looking for from their credit unions and how they can rise to the challenge.
Insane Growth At Credit Unions Could Be A Killer
“Grow or die” is a common phrase to hear in the business world, but marketing expert Bo McDonald is here to remind you that not all growth is good and bigger doesn’t always mean better.
America’s Credit Unions Voices Opposition to Act Aimed at Consumer Protection
Last week’s introduction of the Protecting Consumers from Payment Scams Act has caused a stir among the banking and credit union industries. CUSO Magazine’s Esteban Camargo reports on the bill and the response from America’s Credit Unions.
Credit Unions: Time to Reveal Those Best Kept Secrets
We know credit unions have a lot that the big banks don’t, but do potential members know this, or are credit unions tucking these benefits away? Amy Miller explains what credit unions best-kept secrets are and why it’s so important they start marketing them.
Five Key Tools to Marketing Engagement
There’s no get-rich-quick-scheme for driving marketing engagement, says Peter Meyers. But with these five tools and a commitment to long term success, any credit union can increase authentic member interactions.
Adopting and Adapting for Member Acquisition
To aid in credit unions’ never-ending campaign to win over younger generations, Brian Hufford shares data and insight on what these new members prioritize most and how your credit union can align with those needs.
Credit Unions Avoid Expanded CRA Rules In New Housing Bill
Senator Elizabeth Warren reintroduced the American Housing and Economic Mobility Act without any expansion to CRA requirements for credit unions, in a move highly praised by advocacy groups, Emily Claus reports.
Threats to Coop Democracy
Chip Filson contemplates threats to cooperative democracy that start internally, namely, with the NCUA.
The Overdraft Issue
Overdraft fees have long been the topic of debate, with the CFPB looking to severely limit or get rid of them entirely and credit unions, in return, looking to get rid of the CFPB entirely. But there are two sides, maybe even three, to every story. Emily Claus examines the overdraft issue, the various perspectives on it, and what potential outcomes there might be.
Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
