Tools Won’t Do the Thinking for You
Data Analyst Sarah Ashby explains that while data tools won’t magically produce solutions for your credit union, they will open doors that allow you to dive deeper, ask more questions, and make use of your data.
How You Can Use Google Analytics to Write Better Blogs for Your Credit Union
Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.
Can We Use Loan Applications as a Barometer of Success?
Can examining the changes in the number of loan applications a credit union receives be a prediction of success or failure? Josh Peacock thinks so, and he’s here to explain why.
The Steps for Cross Sales Success
Suggesting products and services to members doesn’t need to be a daunting task. BlueOx Credit Union’s Deb Slavens gives the steps necessary to create a repeatable program for cross sales success.
Twelve Mini Data Projects to Optimize Your Credit Union
BlueOx Credit Union Data Analytics Specialist George Hopper knows that data can get away from you without regular clean up. He offers twelve mini projects to ensure your credit union isn’t sweeping potential messes under the rug.
When Will You Need Data-Driven Strategies?
Your credit union may not have a critical need for a data analyst right now, but should you really wait until race day to start working with data-driven strategies? Thomas Hull argues why you should get your credit union off the couch and start data training.
Top 8 Reasons Why You Should Know Who is Earning Dividends
Keegan Daniel explains the benefits of knowing which of your members are getting dividends and which are not, and how this data can allow you to better serve both your credit union and its members.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
Your Vital Credit Union: Creating a Legacy Credit Union in a Fintech Marketplace
With limitless options in an ever-growing marketplace, how do you make sure your credit union is the financial institution your members turn to? Leo Vaulin discusses how your credit union can grow with your members and stay their primary financial relationship.
Surrogation: The Monster Lurking in Your Data
Are your key performance indicators Frankenstein’s monster? CUSO Magazine’s Esteban Camargo explains the perils of surrogation and how credit unions can avoid the trap of metrics running away with strategy.
