Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
A Journey in Personal Branding
According to Julie Gessner, developing a personal brand is essential for growing a career and finding opportunities. In the first part of her new series, she highlights the importance of creating your own unique brand and setting yourself up for future success.
Effective Approaches for Online Retailing
Julie Gessner sits down with Web Application Developer, Keegan Krajniak, to discuss methods on how credit unions can stay current when it comes to online banking and retailing.
Would You Like Some Catsup? A Journey in Customer Service Excellence
Julie Gessner tackles the importance of good customer service and brick and mortar stores in a tale of credit unions, wayward road trips, and a need for some catsup.
The Seven Cooperative Principles: a Primer
Do you know what the 7 Cooperative Principles are? Julie Gessner shares some insights from a recent conference and explains how important it is for credit unions to stay attuned to them.
Is Retail Banking Really One Size Fits All?
Is retail banking really one size fits all? We asked three credit union CEOs what retail banking means to their credit union, and whether it affects the way they do business in their communities.
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