How to Get Your Members to Fall Back in Love with You
If you’ve noticed the love between your credit union and its members fading, now is the time to step in! Emily Claus shares how you can remind your members why they fell in love with your credit union in the first place and reignite the spark.
CU Pride Strives to Increase LGBTQ Representation in the Credit Union Industry
Linda Bodie, Chief + Innovator of Element Federal Credit Union, went two decades without coming across another LGBTQ+ member in the credit union industry. Now, she’s a co-founder of CU Pride, an organization for LGBTQ+ credit union employees. Emily Claus sat down with Bodie to learn more about the organization’s creation and goals.
Bluestone’s Digital Expansion: Where Credit Union Meets FinTech
When Bluestone Federal Credit Union needed a way to service a large number of counties at once, they found their solution in the form of an online-only, FinTech-inspired expansion to their credit union. But how does a completely digital branch function under a physical credit union? And how can FinTech and credit unions combine? Emily Claus met with President Jeff Jorgensen to learn more.
Teenagers May Not Know About Credit Unions, But Neither Does Your Aunt
It’s no secret that the public’s understanding of credit unions is woefully limited, and while there may be no easy fix, Emily Claus has some ideas on how you can tweak your marketing to help non-members better understand who we are.
Is a New Era of Credit Union Chartering on the Horizon?
In 2021, the NCUA chartered four new credit unions, more than the previous three years combined. Emily Claus ponders if this is simply a one-off or a signal of changing times for de novo credit unions and the credit union chartering process.
Concern for Community Makes a Comeback: Credit Unions Spread Holiday Cheer
Following a lackluster year in holiday giving during the pandemic, Emily Claus happily reports the various ways credit unions are bringing holiday cheer back and giving to their communities.
Let’s Talk About Seniors and Online Banking
As the age-old belief that older generations prefer in-person banking over digital turns into a myth, Emily Claus discusses motivates behind the shift in preference and how credit unions can help their older members transition to digital.
Security Weaknesses You May Be Overlooking
As part of cybersecurity month, Emily Claus shares why credit unions need to carefully consider who they partner with, how they’re creating friction in the user experience, and what risks might slip through the cracks.
Celebrating International Credit Union Day 2021
Celebrating credit unions and their cooperative spirit around the globe, the 73rd International Credit Union Day® recognizes how credit unions and members work together to build financial health. Emily Claus delves into this year’s theme, meaning, and celebrations.
New CU*Answers CEO Geoff Johnson Shares His Optimism for the Credit Union Industry
As he prepared to step into his new role as CEO of CU*Answers, Geoff Johnson sat down with the CUSO Magazine team to discuss the paths that led him here, his thoughts on the industry, and what he envisions for CU*Answers in the coming years.
