Does Your Credit Union Have the Right Marketing Budget?
Everyone is in search of the perfect budget for their credit union’s marketing, the one number that will make all their marketing a great success. But while there is no one-size solution, Bo McDonald offers practical advice for finding what budget works best for your credit union.
Five Reasons Your Marketing Isn’t Working and What to do About It
If your marketing efforts aren’t producing the results you’re looking for, it can be tempting to throw money at the problem and hope the outcome improves. Bo McDonald, President and CEO of Your Marketing Co, explains why your marketing efforts may not be broken, just in need of some tweaking.
The Unnecessary Euthanizing of Credit Unions
Your Marketing Co. CEO Bo McDonald responds to Todd Marksberry’s recent article on mergers, and argues that merging should be the last resort for financially viable “boutique” credit unions. Foresight and a solid succession plan should be the first order of business to protect the interests of the credit union’s members, instead of its managers.
- 1
- 2
