The Unnecessary Euthanizing of Credit Unions

The Unnecessary Euthanizing of Credit Unions

Your Marketing Co. CEO Bob McDonald responds to Todd Marksberry’s recent article on mergers, and argues that merging should be the last resort for financially viable “boutique” credit unions. Foresight and a solid succession plan should be the first order of business to protect the interests of the credit union’s members, instead of its managers.

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