Many credit unions are looking for creative ways to get noticed and stand out from the competition. Attracting visitors and keeping them engaged on your website is a critical component of your marketing success.
Custom videos are one option that provides many benefits to your website and company. In this blog post, we will be discussing potential benefits of adding video content to your website.
Video creates trust
Video helps create trust on your website because it is a form of personal branding. People on the internet are more likely to trust you if they see that you are putting your face out there and being honest with them. Video helps strengthen this image by effectively getting your company’s personality, values, and brand message across in a fun and engaging manners that will keep people coming back.
It will also help prospective customers feel like they know who you are. A personal connection with video such as this increases a visitor’s likelihood of following through on action items such as joining your email list or signing up for an account at your credit union. An example of this could be a short video with all your team members. People prefer to buy from people they feel like they already know, so this is a great way to establish trust in your credit union.
Video is a strong marketing tool
The truth is that not a lot of people are taking advantage of video in their marketing efforts. That might be because they do not know how to start or think it is too difficult, expensive, or time-consuming to edit videos. While these are all valid points, they could very well have a bigger payoff in the long run.
In fact, many people absorb visual content better than written content, which is why custom video is a great way to attract visitors and get them interested in what you say. Keep in mind though, video should not replace written content altogether, but it will give people who might otherwise be turned off by text something easier on their eyes.
Video gives visually impaired users a second option
Video is great for visually impaired visitors and gives them access to your website content aside from the traditional screen reader they are used to. More and more websites include captions to help screen readers provide information to people in need, but including video is a great way to take this to the next level.
Keep in mind people who are hearing impaired as well! Make sure to include captions in your videos for them. It’s not out of line to include video subtitles as a way to make sure everyone has access to information on your site. The more accessible your credit union website is, the more views you’ll get.
Video is essential to visibility
Keeping your visitor’s eyes on your website improves your bounce rate, which is a metric Google considers when placing websites at the top of its search results. This is especially important with Google’s latest updates to their algorithm boasting Core Web Vitals as their latest ranking factor. If you are serious about getting your posts and pages ranking at the top of Google search, consider using video as a tool to help you achieve better results.
Video will improve user engagement
Video is more engaging than text and often more persuasive. So, it is no surprise that video can increase users’ time on site by more than 37%. Because video is easily digestible, it has the potential to get more shares which can have a snowball effect as the more people share your videos, the more engagement and recognition for your business.
Another benefit of video is that it helps keep your audience entertained. Video is more entertaining than traditional text because of the visuals and sound. This makes it easier for your audience to understand what you are trying to say.
Video drives traffic to your website
If your content is educational, you can duplicate it in video and post it to YouTube. YouTube users love to learn and will often subscribe to your channel because of what you have shared. This is a great way to drive traffic back to your website; all you have to do is post your website link in the video description and tell your viewers what to do and why it’s beneficial for them.
When a brand-new person stumbles to your website, it is not very common for them to come back, but you are doing an amazing job if you can do this consistently. By creating a video that is entertaining and educational, you are maximizing your chances of repeat visitors. One example of this is explaining tips surrounding your products and services. Make sure to upload them to social media as well! Shares and likes can translate into page views and increase your reach.
Video makes you memorable
Hopefully, now you understand how beneficial it can be to create videos for your credit union website. More importantly than the points above, I believe it helps you stay memorable. Being memorable is an invaluable tool that can create long-term success for any business. How will you create a memorable experience for your credit union members?
