The Brain of the Beholder: How Aesthetics Influence User Experience
Aesthetics alter our brain chemistry, influence our decision making, and can even decide how members feel about their finances. Using science and the aesthetic-useability effect, Emily Claus discusses how credit unions can use aesthetics to turn banking from a stressful experience into an enjoyable one.
UX Mistakes Driving Users Away From Your Website (and How to Fix Them) Part Two
Continuing his series on user experience, Sam Lechenet shares a few more tips on how to fix design flaws on your website and keep them from driving potential members into the arms of another financial institution.
UX Mistakes Driving Users Away From Your Website (and How to Fix Them) Part One
A website’s layout, tools, and features can make or break your credit union’s website. Potential members won’t wait around for your website to load or struggle to navigate your pages, they’ll simply move on. Sam Lechenet shares some design pitfalls to avoid and how you can best optimize your website to offer the best user experience.
