Goldilocks and the Three Fields of Membership
Are fields of membership outdated? Or are they what keep credit unions focused on their communities and away from chasing members wherever they can be found? CUSO Magazine’s Esteban Camargo suggests it’s not FOMs holding us back, but how we serve.
Breaking Through the Barriers: How Credit Unions Can Better Reach SEGs
Special employee groups make up a good portion of credit unions’ membership base, but credit unions still have a hard time connecting with them. Marketing expert Bo McDonald shares how credit unions can break down that barrier to better reach SEGs.
