The First Rule Of Successful Credit Union Marketing
When it comes to successful marketing, credit unions need to remember that potential members don’t see (or care) about the things they might. Instead, they need to market what matters to them, says Bo McDonald.
Getting Back to Work: A Member with a 536 FICO Score
Chip Filson shares one member’s story to remind credit unions why they’re here: to provide members with little financial miracles every day.
Digital Member Experience: The Key to Loyalty
Andrea Argueta warns credit unions of the dangers of becoming digital laggards and risks of falling behind on member expectations.
Three Benefits of AI For Credit Unions
Artificial Intelligence has been a much debated technology in the past few years, but that won’t stop it from becoming commonplace eventually. Ashley LaBombard shares ways credit unions can leverage AI while keeping an eye open for risks.
How to Bring Back Neighborly Banking in 2024
As members crave digital and self-service banking methods, how can credit unions add a personal touch to such transactions? James White and Dan Catinella offer suggestions on how to bring back neighborly banking while still meeting member needs and expectations.
Make Your Members Your Valentine This Year
As we celebrate Valentine’s Day this year, Emily Claus reminds credit unions why it’s important to let your members know you’re thinking about them and how you can make their day a little sweeter.
Don’t Forget to Show Your Members and Staff Thanks This Thanksgiving
As Thanksgiving approaches, Emily Claus reminds credit unions to use the opportunity to show both their members and their staff how much they appreciate them.
Credit Union Leaders and Bravery: A Rare Combination
All too often, credit union leaders fail to stand up for their members and instead choose to take the easier path, that of least resistance. However, there are examples of those who choose to go against the grain and stand up for what they believe is best for the credit union and members. Chip Filson tells the tale of two such CEOs.
Credit Unions Vs Banks: Finding My Financial BFF
Long-time bank customer and recent credit union industry employee, David Boden, wonders if his money really is better off with a credit union over a bank and goes on a informational journey to finally learn which is best for him.
The Power of Empathy in Sales
When it comes to sales, it can be all too tempting to put the money before the member. Sales expert Nick Green provides insight on how selling with empathy builds trust and creates a member-first mentality that can lead to more cross-selling success.
