The Power of Empathy in Sales
When it comes to sales, it can be all too tempting to put the money before the member. Sales expert Nick Green provides insight on how selling with empathy builds trust and creates a member-first mentality that can lead to more cross-selling success.
Save Time, Increase Revenue, and Create a Robust Customer Experience with AI Chatbots
In the new wave of AI technologies and applications, Web Applications Developer Casey Smith urges credit unions to consider the benefits of adding an AI chatbot to their websites to assist members at all hours of the day/
Are We Morphing the Wrong Way?
As the price for just about everything is increasing, so are the seemingly endless fees credit unions are charging their members, says Jerry Collins, who argues that these fees burden members and work in opposition of the foundation on which credit unions are built.
Credit Union Modernization: Combining Technology and People
Finding the right balance between self-service technology and human connection is essential for financial institutions. Bryan Doxford of AVANA discusses how credit unions can approach integrating new technologies while prioritizing both staff and employees.
Credit Union’s Opportunity to Reconnect with their Most “Essential” Members
Now that massive layoffs are beginning to hit white-collar workers, Chip Filson urges credit unions to offer their support, while never forgetting the essential members that got them to where they are today.
The Importance of Product Maintenance
Too often, credit unions roll out a product only to forget about it and any potential updates or improvements the product might need. Kristian Daniel emphasizes the importance of continuous product maintenance and the possible ramifications of failing to do so.
Technology Versus Slow Checkouts
In a world of self-service and convenience, Chip Filson examines ways in which companies are looking to slow things down and connect with their customers and how that might apply to credit unions.
Losing the Love: Reaching More Than Disengaged Members
Don’t wait for a member to close their account before reaching out and engaging, says data analyst Sarah Ashby. The time to reach out is now, and your data can help you figure out where to start.
Connecting Personally and Authentically With Members
Credit unions are meant to have a genuine care for their members and communities, but too often, that whittles down to nothing more than a marketing tactic. Emily Claus discusses how to balance the need for growth and digital methods with building a personal connection.
Tyndall Federal Credit Union’s Giveback Campaign Reinvents Profit Sharing
The methods behind profit sharing can be a bit of a mystery for members, who typically have no clue as to why they receive the amounts they do. Tyndall FCU decided to remove the mystery and show members exactly how they can earn, resulting in more money going directly into members’ hands.
