AI and Behavioral Science: Crack the Code to Member Action
Experts agree that personalization is the secret sauce to any good marketing strategy, but how do credit unions go about achieving that? Ashleigh Craven of Pocketnest shares how credit unions can leverage AI to reach a perfect level of personalization and enhance the member experience.
Sub-Optimal Fraud Prevention Hurts Member Experience and Hastens Member Churn
Frank Moreno explains how a credit union’s lack of modern fraud prevention technology can spurn away younger generations and lead them into the arms of a new financial institution.
Driving Financial Stability: Strategies for Credit Unions to Support Members with Auto Loans
As the price of daily living increases, so do the average vehicle purchase and repair prices. Tim Blochowiak offers advice on what protection plans and products credit unions can offer their members to help offset these costs and prevent delinquency.
Would Your Credit Union Be Missed?
Marketing expert Bo McDonald asks credit unions to examine what unique and irreplaceable value they’re offering members and the community. If your credit union disappeared tomorrow, would it be missed?
How to Bring Indirect Members Into the Fold
Converting all indirect members into full-fledged members is every credit union’s dream, though easier said than done. Emily Claus discusses how to make the most of your interactions with an indirect member and what roadblocks might be keeping them from committing to you as a primary financial institution.
The Science Behind Why Member Testimonials Work
Abigail Singrey says science should lead the way in credit union marketing, and that powerful stories and sharing how your members use your credit union will guide new customers through the door.
White House Proposes New Law to Crackdown on Chatbots and Automated Recordings
In a new government-wide measure announced on Monday, the Biden Administration is going to begin cracking down on poor customer service practices it feels waste consumers’ time and money, such as AI chatbots, automated call responses, bad review suppression, reports Emily Claus.
Five Key Tools to Marketing Engagement
There’s no get-rich-quick-scheme for driving marketing engagement, says Peter Meyers. But with these five tools and a commitment to long term success, any credit union can increase authentic member interactions.
Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
Crafting a Strategic Marketing Plan for Credit Unions
Marketing Expert Bo McDonald shares insider secrets on how to create an effective and personalized strategic marketing plan for your credit union.
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