The Science Behind Why Member Testimonials Work
Abigail Singrey says science should lead the way in credit union marketing, and that powerful stories and sharing how your members use your credit union will guide new customers through the door.
White House Proposes New Law to Crackdown on Chatbots and Automated Recordings
In a new government-wide measure announced on Monday, the Biden Administration is going to begin cracking down on poor customer service practices it feels waste consumers’ time and money, such as AI chatbots, automated call responses, bad review suppression, reports Emily Claus.
Five Key Tools to Marketing Engagement
There’s no get-rich-quick-scheme for driving marketing engagement, says Peter Meyers. But with these five tools and a commitment to long term success, any credit union can increase authentic member interactions.
Top Three Trends in Credit Union Marketing
Bo McDonald of Your Marketing Co covers the top three trends impacting credit union marketing at the moment and how credit unions are using these to drive growth.
Crafting a Strategic Marketing Plan for Credit Unions
Marketing Expert Bo McDonald shares insider secrets on how to create an effective and personalized strategic marketing plan for your credit union.
Three Essentials to Great Customer Service: The Secret Ingredients of Success
Stuart Kuzik and Sky Alvarado of CU*NorthWest share their organization’s three secret ingredients to great customer service in the credit union industry and how you can incorporate them into your recipe.
Why Are Members Closing Accounts and Leaving Your Credit Union?
When credit unions focus too heavily on getting new members in the door, they often fail to notice the old members that are getting ready to walk out it. Bo McDonald of YourMarketingCo explains how to turn your attention back to your current members and get them reinvested in the credit union.
How to Bring Back Neighborly Banking in 2024
As members crave digital and self-service banking methods, how can credit unions add a personal touch to such transactions? James White and Dan Catinella offer suggestions on how to bring back neighborly banking while still meeting member needs and expectations.
Five Reasons Your Credit Union Marketing Must Target an Ideal Member Persona
The data shows that credit unions who target a specific ideal member have better growth than those that try to be everything to everyone. But how do you tackle such a strategy? Bo McDonald has a few ideas to help you get started.
Credit Union Marketing Is So Easy
Often, topics around marketing can become bogged down in trying to appease everyone and make the perfect strategy. However, there is a much simpler path, says Bo McDonald, who encourages credit unions to take risks and create relationships with members.
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