The Cost of Winning: Why Zero-Sum Thinking is Poisoning the Credit Union Movement
In an age where members belong to several financial institutions, Jeffrey Kusler explains why credit unions retaining a zero-sum thinking approach does little but pit credit unions against each other, opposing our cooperative foundations.
What Are You Going to Do With the Cost Savings in Your Contact Center?
Artificial intelligence shouldn’t take jobs, it should change them, busying itself with routine, mundane tasks and freeing up employees for more meaningful work. In the wake of this change, Rick DeLisi asks credit unions how they will reallocate their resources and reinvest in their teams.
Data Processing for Credit Unions: Balancing Compliance, Innovation, and Member Trust
Operational expert Jeff Miller shares why credit unions need to be utilizing their data as critical infrastructure through which to build credit union processes around, instead of simply compiling and storing it for a later day that may never come.
Would Members Say This About Your AI Chat Service?
In the age of AI everything, Chip Filson issues a reminder to credit unions’ distinguishing factor is strong member service provided through genuine human connection.
AI and Behavioral Science: Crack the Code to Member Action
Experts agree that personalization is the secret sauce to any good marketing strategy, but how do credit unions go about achieving that? Ashleigh Craven of Pocketnest shares how credit unions can leverage AI to reach a perfect level of personalization and enhance the member experience.
Sub-Optimal Fraud Prevention Hurts Member Experience and Hastens Member Churn
Frank Moreno explains how a credit union’s lack of modern fraud prevention technology can spurn away younger generations and lead them into the arms of a new financial institution.
Driving Financial Stability: Strategies for Credit Unions to Support Members with Auto Loans
As the price of daily living increases, so do the average vehicle purchase and repair prices. Tim Blochowiak offers advice on what protection plans and products credit unions can offer their members to help offset these costs and prevent delinquency.
Would Your Credit Union Be Missed?
Marketing expert Bo McDonald asks credit unions to examine what unique and irreplaceable value they’re offering members and the community. If your credit union disappeared tomorrow, would it be missed?
How to Bring Indirect Members Into the Fold
Converting all indirect members into full-fledged members is every credit union’s dream, though easier said than done. Emily Claus discusses how to make the most of your interactions with an indirect member and what roadblocks might be keeping them from committing to you as a primary financial institution.
The Science Behind Why Member Testimonials Work
Abigail Singrey says science should lead the way in credit union marketing, and that powerful stories and sharing how your members use your credit union will guide new customers through the door.
