Would Your Credit Union Be Missed?
Marketing expert Bo McDonald asks credit unions to examine what unique and irreplaceable value they’re offering members and the community. If your credit union disappeared tomorrow, would it be missed?
Top 10 CUSO Magazine Articles of 2024
As we move into 2025, the CUSO Magazine team took a moment to reflect on 2024 by sharing the most widely read articles of the year.
The First Rule Of Successful Credit Union Marketing
When it comes to successful marketing, credit unions need to remember that potential members don’t see (or care) about the things they might. Instead, they need to market what matters to them, says Bo McDonald.
Unlocking the Potential of Your Credit Union: The Benefits of Outsourcing Marketing
If your looking to spice up your credit union’s marketing strategy, marketing expert Bo McDonald suggests enlisting the help of a professional marketing agency to bring in a fresh perspective.
Ditch Your SWOT and Replace it With This
SWOT Analyses have been considered a tried-and-true practice for strategic planning, but Bo McDonald of Your Marketing Co suggests chucking it out the window for some more accurate methods.
Marketing Should Never Stop, It Should Adapt to the Circumstances
Marketing isn’t just about getting members to invest in new products and services, it’s also about letting your members know how you can help them when they need it. Sarah Ashby reflects on events of recent years and how essential it is that your marketing plan remains adaptable, regardless of the circumstances.
Why Credit Unions are the Best Financial Institutions for Gen Z
Gen Z isn’t as much of a mystery as we’d like to believe. In fact, their needs from a financial institution are fairly straightforward. Ashley LomBombard shares what motivates younger generations when choosing a financial institution and how your credit union can ensure you’re number one on their list!
Proven Practices to Drive Growth
Kevin Mummau of Atria Wealth offers proven strategies to help your credit union grow its member base and embrace new technologies to help meet your goals.
Do Credit Union Names Matter?
Juliet believed that names had little bearing on how something is treated or viewed. Chip Filson believes differently, arguing that credit union names—and name changes—can say something about how the institution sees itself and its members.
Why AI Cannot Replace Your Writer: Part Two
In the final part of her series on AI-generated content, Emily Claus delves into the legal and ethical concerns, including several lawsuits, currently surrounding the use of AI material and why using it for anything important at the moment would be a misstep.
