The Lost Art of Householding Members
The concept of householding members, while a powerful tool, has been forgotten and neglected by many credit unions nowadays, says Keegan Daniel. He explains what benefits householding provides a credit union and why should yours should try it.
How to Bring Back Neighborly Banking in 2024
As members crave digital and self-service banking methods, how can credit unions add a personal touch to such transactions? James White and Dan Catinella offer suggestions on how to bring back neighborly banking while still meeting member needs and expectations.
Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
CUSOs Are Our Best Choice for a Strategic Partnership
Vic Pantea argues that while the world may be full of third-party vendors anxious to do business with your credit union, only CUSOs offer the full benefits of being a true owner and partner.
Filene Research Institute Reveals Results of DEI Survey
Emily Claus shares the results of the Filene Research Institutes survey on DEI Practices and Policies including where credit unions are succeeding and where there is room for improvement.
Are You Paying Yourself First?
Staying on top of today can feel like the priority, but what about planning for tomorrow? Thomas Hull explains why you should be using data today to be ready for tomorrow.
How You Can Use Google Analytics to Write Better Blogs for Your Credit Union
Casey Smith discusses how your credit union can take advantage of Google Analytics to write content specific to your members and their needs.
When Will You Need Data-Driven Strategies?
Your credit union may not have a critical need for a data analyst right now, but should you really wait until race day to start working with data-driven strategies? Thomas Hull argues why you should get your credit union off the couch and start data training.
Top 8 Reasons Why You Should Know Who is Earning Dividends
Keegan Daniel explains the benefits of knowing which of your members are getting dividends and which are not, and how this data can allow you to better serve both your credit union and its members.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
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