The First Rule Of Successful Credit Union Marketing
When it comes to successful marketing, credit unions need to remember that potential members don’t see (or care) about the things they might. Instead, they need to market what matters to them, says Bo McDonald.
The Lost Art of Householding Members
The concept of householding members, while a powerful tool, has been forgotten and neglected by many credit unions nowadays, says Keegan Daniel. He explains what benefits householding provides a credit union and why should yours should try it.
Prove It To Improve It!
Innovation is exciting, but also expensive and very easy to get wrong. John Beauchamp encourages credit unions to innovate, while also remembering to take it slow and prove the worth of the investment before diving in headfirst.
This Week In DC: NCUA Board Meetings, Congressional Hearings, and Interchange
As Congress resumes post-election, DC is going to be packed with end-of-year hearings and decisions. Emily Claus covers this week’s schedule and what big events credit unions should be tuning in to.
Getting Back to Work: A Member with a 536 FICO Score
Chip Filson shares one member’s story to remind credit unions why they’re here: to provide members with little financial miracles every day.
The Heartbeat of Fierce Leadership in Credit Unions
As financial institutions meant to represent trust, community, and cooperative values, credit unions need to prioritize integrity in leadership above all, says Caliann Alderman.
Digital Member Experience: The Key to Loyalty
Andrea Argueta warns credit unions of the dangers of becoming digital laggards and risks of falling behind on member expectations.
CFPB Slaps Navy Federal Credit Union with $95 Million “Junk Fees” Penalty
The Consumer Protection Financial Bureau announced it had agreed with Navy Federal Credit Union on a penalty totaling $95 million for authorize positive, settle negative overdraft protection practices spanning years; CUSO Magazine’s Esteban Camargo reports.
Is Your Branch an Island?
While all credit union branches may technically be part of the same financial institution, differences in operations, procedures, and policy can leave each of them feeling like their own island, disconnected from the mainland. Melissa Hammel encourages credit unions to review how they keep branches on the same page.
Readying Relevance: How IRFCU Dares to Innovate with Their Community
Nathan Anderson sat down with CEO of Ingersoll Rand Federal Credit Union, Thomas Mitchell, to learn more about his credit union’s commitment to staying relevant in their communities and how they followed through on that promise.
