The Science Behind Why Member Testimonials Work
Abigail Singrey says science should lead the way in credit union marketing, and that powerful stories and sharing how your members use your credit union will guide new customers through the door.
Succession Planning: Prepare Your Next Generation
A lack of succession planning can be a credit union’s downfall. Becky Frankowski urges credit unions to begin developing a succession plan now to set their credit union up for success in the future.
Illinois Law Restricting Interchange Fees Unites Banks and Credit Union Groups
Banking and Credit Union groups have joined forces to file a legal complaint in Illinois to oppose the recently signed Illinois Interchange Fee Prohibition Act. Esteban Camargo reports on the groups’ filing and the law it seeks to prevent.
It Might Not Be Broken, But You Should Still Fix It
It’s easy to get comfortable in routines and processes, especially when that’s the way they’ve always been done. But Holly Roberts encourages credit unions to step out of and reexamine their routine to see where there might be room for improvement.
Small Businesses Present Opportunities to Serve Your Community
Offering business membership and commercial lending is an opportunity not just for revenue, but also to serve your community. Esteban Camargo looks at the numbers and makes the case for kicking off your business servicing program soon.
Daily Care and Feeding of Today’s Data Center Part Two: Architecture
In part two of his series on applying a risk-based approach to managing today’s data center, Jim Lawrence covers the second aspect: architecture.
White House Proposes New Law to Crackdown on Chatbots and Automated Recordings
In a new government-wide measure announced on Monday, the Biden Administration is going to begin cracking down on poor customer service practices it feels waste consumers’ time and money, such as AI chatbots, automated call responses, bad review suppression, reports Emily Claus.
Are Credit Union Members “American Idiots”?
Chip Filson ponders if credit unions have a low opinion of their members, as he reviews a recent case of a non-essential merger (in which executives were bonused hundreds of thousands of dollars) and the members who tried to stop it.
Catering to Digital Natives: Bridging the Gap Between Branches and Digital Channels
Credit unions always strive to meet their members where they are, and in today’s society, where they are is online. Jennifer Dimenna shares some of the latest research on what digital tools consumers are looking for from their credit unions and how they can rise to the challenge.
Insane Growth At Credit Unions Could Be A Killer
“Grow or die” is a common phrase to hear in the business world, but marketing expert Bo McDonald is here to remind you that not all growth is good and bigger doesn’t always mean better.
