Breaking Through the Barriers: How Credit Unions Can Better Reach SEGs
Special employee groups make up a good portion of credit unions’ membership base, but credit unions still have a hard time connecting with them. Marketing expert Bo McDonald shares how credit unions can break down that barrier to better reach SEGs.
The #1 Reason Strategic Plans Fail (and How to Prevent It)
A strategic plan fails when the plan never gets off the shelf. Marketing expert Bo McDonald shares how credit unions can make the most of their strategic plan and take it from concept to reality.
Four Ways to Seize The Power of AI for Marketing
With AI making its way into just about everything these days, your marketing should not be the exception. Taylor Mahoney shares how you can use the new technology to make more engaging and reliable content.
10 Years Later: How Much Have You Changed?
As we encroach on the end of another year, Bo McDonald reflects on the changes in technology and banking in the last decade and asks if our marketing has kept up with the tide or fallen behind on the times.
The Tips and Tricks of Building a Banner
Marketing and design expert Addie Mueller reveals the dos and don’ts of designing a banner for your credit union website and everything you should consider to make its execution as successful as possible.
Lipstick on a Pig: What Credit Unions Can Learn from the Cracker Barrel Rebrand Mess
Taking notes from the Cracker Barrel rebrand fiasco, marketing expert Bo McDonald shares how credit unions can avoid the same fate and steer clear of needless rebrands while still building your brand.
Igniting a Financial Rebellion: Modernizing Financial Literacy for Younger Generations
Credit unions are rushing to bring in younger members amidst the Great Wealth Transfer, but are often missing the mark on how to do so. To help, Emily Claus sat down with Todd Romer, founder of Young Money University to learn how credit unions can better connect with these potential members through modernized financial literacy programs.
The True Value of a Campaign: Measuring ROI the Right Way
Promotions and marketing campaigns are must haves, but what is the true value of a campaign? How much growth does the credit union truly see? Scott Cody shares his formula for measuring return on investment.
Tightrope Walking: Avoiding the Pitfalls of Playing It Too Safe (or Too Risky) in Your Credit Union’s Growth Strategy
Marketing expert Bo McDonald shares how credit unions can walk the tightrope of risk and find the perfect balance of strategy and growth.
Stop Playing the Victim Card: How Credit Unions Can Reclaim Their Power
Marketing expert Bo McDonald sends a stark wake up to credit unions: it’s time to stop playing the victim and start embracing our underdog status instead of using it to hold ourselves back.
