The Missing Moment in Financial Wellness: Why Credit Unions Must Intervene at the Point of Decision, not Authorization
Consumers these days complete purchases in an instant, reacting quickly on impulse desires, limited-time deals, and low-inventory alerts, leaving little room for hesitation and budget considerations. Lindsay Vandergriff discusses the need for credit unions to reach members at the point-of-sale, not afterward, in order to better support their financial wellness goals.
