Why Are Members Closing Accounts and Leaving Your Credit Union?
When credit unions focus too heavily on getting new members in the door, they often fail to notice the old members that are getting ready to walk out it. Bo McDonald of YourMarketingCo explains how to turn your attention back to your current members and get them reinvested in the credit union.
Four Reasons Your Credit Union Marketing Isn’t Working
Finding the perfect marketing solution can be difficult, but nearly impossible when the credit union is standing in its own way. Bo McDonald of YourMarketingCo shares four reasons credit union marketing plans often fail and how you can avoid such pitfalls.
Five Reasons Your Credit Union Marketing Must Target an Ideal Member Persona
The data shows that credit unions who target a specific ideal member have better growth than those that try to be everything to everyone. But how do you tackle such a strategy? Bo McDonald has a few ideas to help you get started.
Credit Union Marketing Is So Easy
Often, topics around marketing can become bogged down in trying to appease everyone and make the perfect strategy. However, there is a much simpler path, says Bo McDonald, who encourages credit unions to take risks and create relationships with members.
