Two Credit Union Initiatives Challenged by Current Events
In an era where credit unions want to jump in on the latest trends and capitalize on new markets, Chip Filson reminds credit unions of the wisdom in knowing when to say no to products, services, and leadership decisions that don’t align with the mission of the credit union.
The Unique Challenge Facing Credit Unions
Credit unions pride themselves on member service, but can sometimes lack the product offering their members need. Joshua Herman encourages credit unions to look into wealth management products as a way to support members and generate income.
Would Your Credit Union Be Missed?
Marketing expert Bo McDonald asks credit unions to examine what unique and irreplaceable value they’re offering members and the community. If your credit union disappeared tomorrow, would it be missed?
Five Key Tools to Marketing Engagement
There’s no get-rich-quick-scheme for driving marketing engagement, says Peter Meyers. But with these five tools and a commitment to long term success, any credit union can increase authentic member interactions.
