Apple is a tough critic when it comes to accepting mobile apps on their store, from the icon you use to the internal design, it’s all heavily scrutinized. Having been through this process himself, Kristian Daniel lays out some of the common reasons mobile apps are rejected, and how to help yours pass inspection.
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.