The Relevance Gap: What Credit Union Marketing Gets Wrong
Consumers have been confused about what a credit union is for a long time, but even with today’s technology that should be able to broadcast our mission loud and clear, this age old credit union problem hasn’t gone away. So Much Good shares how credit unions can tackle this relevance gap.
Pruning the Membership Tree
Not all growth is beneficial, and not all members are good for the credit union, argues data analyst George Hopper. But how best can you prune your membership tree without cutting off the wrong branches?
