Why Are Members Closing Accounts and Leaving Your Credit Union?

Why Are Members Closing Accounts and Leaving Your Credit Union?

When credit unions focus too heavily on getting new members in the door, they often fail to notice the old members that are getting ready to walk out it. Bo McDonald of YourMarketingCo explains how to turn your attention back to your current members and get them reinvested in the credit union.

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Losing the Love: Reaching More Than Disengaged Members

Losing the Love: Reaching More Than Disengaged Members

Don’t wait for a member to close their account before reaching out and engaging, says data analyst Sarah Ashby. The time to reach out is now, and your data can help you figure out where to start.

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