The First Rule Of Successful Credit Union Marketing
When it comes to successful marketing, credit unions need to remember that potential members don’t see (or care) about the things they might. Instead, they need to market what matters to them, says Bo McDonald.
Four Reasons Your Credit Union Marketing Isn’t Working
Finding the perfect marketing solution can be difficult, but nearly impossible when the credit union is standing in its own way. Bo McDonald of YourMarketingCo shares four reasons credit union marketing plans often fail and how you can avoid such pitfalls.
Does Your Credit Union Have the Right Marketing Budget?
Everyone is in search of the perfect budget for their credit union’s marketing, the one number that will make all their marketing a great success. But while there is no one-size solution, Bo McDonald offers practical advice for finding what budget works best for your credit union.
Five Reasons Your Marketing Isn’t Working and What to do About It
If your marketing efforts aren’t producing the results you’re looking for, it can be tempting to throw money at the problem and hope the outcome improves. Bo McDonald, President and CEO of Your Marketing Co, explains why your marketing efforts may not be broken, just in need of some tweaking.
Marketing Should Begin and End With Data
When it comes to marketing campaigns, using data to gather contacts and view results isn’t enough, argues analyst Sarah Ashby. Data should be in every facet, from beginning to middle to end.
Weeks Into Months: Planning Communications for the Long Term
An effective lengthy email campaign relies on more than just the right information, says Andrew Macmillan. The best combine creative inspiration with just enough consistent design to tie the whole series together for the reader.
I’ve Just Started a Marketing Campaign, Who Should I Contact?
When starting a marketing campaign, it can be difficult to know which of your members and how many to contact. Sarah Ashby covers things to consider when creating your list and what will make your campaign the most successful.
