Five Reasons Your Credit Union Marketing Must Target an Ideal Member Persona
The data shows that credit unions who target a specific ideal member have better growth than those that try to be everything to everyone. But how do you tackle such a strategy? Bo McDonald has a few ideas to help you get started.
Let’s Talk About Seniors and Online Banking
As the age-old belief that older generations prefer in-person banking over digital turns into a myth, Emily Claus discusses motivates behind the shift in preference and how credit unions can help their older members transition to digital.
