Why Aren’t Your Members Attending Your Annual Membership Meeting?
Annual meetings are essential for keeping your member-owners informed and invested in the credit union, so how do you get your members in the door? Melissa Fulgenzi shares her thoughts after attending annual meetings at multiple credit unions.
Identifying Tools for Cross Selling Success
Melissa Fulgenzi wants to know if your core processor has the tools for cross selling and, more importantly, if you’re using them to help your members find new services and opportunities.