The Credit Union’s Data-Rich, Insight-Poor Dilemma
Credit unions are constantly collecting member data, yet most of it sits unused, doing little to build a connection between the member and the credit union. Ashleigh Craven urges credit unions to take their data out of the box and use it to start meaningful conversations with members.
AI and Behavioral Science: Crack the Code to Member Action
Experts agree that personalization is the secret sauce to any good marketing strategy, but how do credit unions go about achieving that? Ashleigh Craven of Pocketnest shares how credit unions can leverage AI to reach a perfect level of personalization and enhance the member experience.
