Brand Consistency: Your Most Powerful Branding Hack Costs You Nothing
Credit unions love to turn to expensive marketing tactics to try to build brand awareness, but often skip over one of the most powerful, free, and unsuspecting tools in their toolbox, says the Your Marketing Co team: consistency.
Most Credit Unions Are Measuring the Wrong Thing
The Your Marketing Co team explains why measuring member satisfaction isn’t a winning strategy and why it won’t bring the results your credit union is hoping for, namely, because satisfaction is not loyalty.
