Utilizing the Power of AI-Generated Content for Credit Unions


As technology advances, credit unions are looking for new ways to stay ahead of the game and connect with their customers. One way that credit unions are utilizing technology is through the use of AI-powered language models like ChatGPT to generate content for their services.

ChatGPT is a language model that uses machine learning algorithms to generate text that is similar (but sometimes distinguishable) to human-created content. It has been trained on a huge amount of text data and can be utilized to create a variety of content types, including blog and social media posts, product descriptions, servicing options, and more.

How can credit unions utilize AI language models?

Credit unions can use ChatGPT to generate content in a number of creative ways. One way is to create blog posts that highlight the benefits of credit union membership, such as low fees, competitive interest rates, and personalized service. ChatGPT can generate blog posts that are informative, engaging, and persuasive, which can help credit unions to attract new members and retain existing ones.

Credit unions can also use ChatGPT to create social media posts that promote their services. Social media is a powerful tool for credit unions to connect with their members and potential members with exposure to a large audience. Credit unions using ChatGPT can generate social media posts that are concise, catchy, and informative, helping credit unions to increase their social media presence and engage with their desired audience.

Additionally, credit unions can use ChatGPT to create product descriptions that are accurate and engaging. Product descriptions are essential for credit unions to showcase their services and help members understand the benefits of each product. Using ChatGPT, a credit union can generate product descriptions that are clear, to the point, and persuasive, helping credit unions to promote their products more effectively and efficiently.

Using ChatGPT to generate content for credit unions is a smart and effective way to reach out to customers and promote their services. It saves time and effort while delivering high-quality content that is tailored to the needs of the credit union and its audience. ChatGPT can allow credit unions to stay competitive in a rapidly changing market and provide exceptional service to their members.

How should credit unions provide ChatGTP with data?

To generate content that is specific to a credit union’s services, ChatGPT requires input from the credit union in the form of relevant information about its products, services, and target audience. Here are some examples of the inputs that a credit union could provide to ChatGPT to generate content that is customized to its specific needs:

  1. Product information: ChatGPT needs to know about the credit union’s products and services to generate content that accurately describes them. This information can include details such as product features, benefits, fees, interest rates, and eligibility criteria. The more specific and detailed the information provided, the better content ChatGTP can generate that meets the credit union’s needs.
  2. Branding guidelines: It is important for the credit union to provide ChatGPT with branding guidelines, such as the tone of voice, style, and messaging that it wants to convey through its content. This ensures that the content generated by ChatGPT is consistent with the credit union’s brand, messaging, and values.
  3. Target audience: ChatGPT needs to know who the credit union’s target audience is to generate content that resonates with them. This information can include demographics, interests, pain points, and goals of the audience. The credit union can provide this information through customer research or by analyzing its existing customer data.
  4. Competitor information: The credit union can provide information about its competitors to ChatGPT, such as their products, services, marketing strategies, and unique selling points. This will help ChatGPT generate content that promotes the credit union’s unique value proposition and differentiates it from its competitors.
  5. Industry trends: The credit union can provide information about industry trends, regulatory changes, and other relevant news to ChatGPT. This helps ChatGPT generate content that is current and relevant and positions the credit union as a thought leader in the industry.

The necessary inputs that a credit union provides to ChatGPT should include product information, branding guidelines, target audience, competitor information, and industry trends. By providing this information, the credit union can help ensure that the content generated by ChatGPT is specific to its offerings and effectively communicates its value to existing and potential members. But what would a ChatGTP query for something like this look like?

Example prompt and response

The following prompt was created for an example credit union: “Create a news post for the best loan rates in Grand Rapids, MI for Example Credit Union. Include low rates and minimum servicing fees for existing members. Also include reduced servicing rates to qualified non-members if they become a member by opening a savings account. Our target audience is first-time car buyers. Explain that we make car buying easy.”

After entering this prompt into ChatGTP, the following content was created:

“Example Credit Union offers the Best Loan Rates for First Time Car Buyers in Grand Rapids, MI!

Are you a first-time car buyer in Grand Rapids, MI, looking for a reliable and affordable loan option? Look no further than Example Credit Union! Our credit union offers the best loan rates in town with low rates and minimum servicing fees to existing members.

But that’s not all! For qualified non-members, we are offering reduced servicing rates if they become a member by opening a savings account with us. This means that you can enjoy all the benefits of being an Example Credit Union member, including our low loan rates, by simply opening a savings account with us.

At Example Credit Union, we believe in making car buying easy for our members. That’s why we offer competitive rates, flexible terms, and personalized service to meet your unique needs. Our loan process is quick and easy, so you can get behind the wheel of your dream car in no time.

As a member-owned, not-for-profit financial institution, we exist to serve our members, not make a profit. We are committed to helping you achieve your financial goals and providing you with the best possible service.

Don’t miss out on this opportunity to get the best loan rates in Grand Rapids, MI, for your first car purchase. Visit Example Credit Union today to learn more about our car loan options and become a member today!”

The provided prompt, while elementary, generated an appropriate amount of content for a blog or social media post. Leveraging ChatGTP with more specific information for your credit union, you can see the time-saving capabilities that this approach offers.

Google and other search engines prefer websites that see regular updates (typically in the form of blog posts), and this can help your credit union create those posts for your current offerings and improve your rank in Google searches. Be sure to provide the text you want to see (ex: Best loan rates in X location), and ChatGTP will integrate that into your generated content.

Trust but verify

As with any new and emergent technology, it is important to check over and verify what is being produced. ChatGTP may be called artificial intelligence, but in reality, it is a learning model trained on data; it is only as good as its inputs and the data it was trained on. Always make sure to proofread what it produced, and correct any errors it may have made. If ChatGTP is not providing a good output for what you’re looking to have written, try rewriting your prompt or modifying what it produced to get you the final article/blurb you’re looking for.

By leveraging the new tools available as technology advances, credit unions can stay ahead by continuing to provide value to their existing and potential members easier than ever.


  • Sam Lechenet

    As a Web Developer, Sam engages with clients to create new and exciting websites, provide training, and coordinate redesign projects amongst team members. Sam also provides client support, updates, and website changes.

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