Congrats, you did it! You’ve hatched a brilliant idea that’ll jumpstart your credit union’s marketing efforts! You did your research, crunched the data, and you’re confident that your idea is a game-changer.
Now you’re organizing a presentation to give to your co-workers and then the board. But how can you communicate your idea most effectively? Maybe some snazzy charts would do the trick? After all, a picture is worth a thousand words right? Yes… and no. Choosing the wrong types of charts can send the wrong “thousand words,” muddy your message, and make a presentation fall flat. Let’s look at some ideas for making sure that this doesn’t happen to you.
First, think about what you want the chart to “say” at first glance. Write it down, but limit yourself to one sentence. “This chart shows…” should capture the essence of your chart. With that message in mind, you’re ready to choose an effective chart type.
More apples than oranges
Suppose that you’re comparing counts or amounts and want to highlight the differences. A column chart would be more effective than a line or pie chart. Why? Let’s look at a basic data set and some charts to see. I’ve intentionally kept the chart styling simple so that we can concentrate on chart type.
Intended message: “This chart shows the differences in the number of members in each age group.”