Search Engine Optimization (SEO) has become a staple in many businesses’ digital marketing efforts and for good reason. While there may be some initial investment and a willingness to put time and work into crafting the perfect strategy, the effects of good SEO are undoubtedly beneficial. With 3.5 billion Google searches every day, it makes sense for a business to want to get a piece of the action. Furthermore, once the initial cost and work is complete, it serves as a free way to market your company.
What is SEO?
SEO is the method of raising Google rankings for key terms that relate to a specific business or webpage. Two common forms of SEO are local and organic. Local SEO helps to improve search results for localized keyword phrases such as “credit unions near me”; when submitting searches like “near me” or “keyword + city” Google will typically display three business listings with a map and directions to the business (as seen below).