We checked in with CU*Answers Marketing Manager Peter Meyers and asked him a few questions about marketing at the CUSO, how the team can help credit unions, and learned a little more about who he is.
CUSO Magazine: Let’s start out easy… Pete or Peter?
Pete(r): I go by both. My mom has always called me Peter, my dad has always called me Pete, so I’ve been both my whole life.
CUSO Magazine: How does CU*Answers view marketing?
Pete: From inside CU*Answers, we look at marketing as a cross between sales, promotions, and advertising—our three pillars of marketing. We’re doing anything someone inside or outside the building needs help with to promote their products or services. This might be IRSC promoting MOP to credit unions or a credit union promoting bill pay to a member. Either way, we’re involved in helping them craft the look, feel, and message.