Now is the Time to Invest in Your Website
Web Developer Kurt Hansen lays out the reasons why your credit union’s website, if designed properly, is your most powerful and essential tool in a COVID-19 world.
Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
The Importance of Email Testing
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Don’t Let Your Nephew Build Your Website
Marketing Manager Peter Meyers delves into the method behind designing new credit union websites, some of the common pitfalls credit unions fall into, and why you shouldn’t let your nephew take the reins.
A Journey in Personal Branding
According to Julie Gessner, developing a personal brand is essential for growing a career and finding opportunities. In the first part of her new series, she highlights the importance of creating your own unique brand and setting yourself up for future success.
Data Is No Longer the Future, It Is Today
“Big Data” has been all the rage time and again in the past, but data strategies have become ubiquitous. Are credit unions keeping up? Annalyn Hawkes takes a look and offers five areas credit unions could approach data to improve results.
Are You Helping Younger Members Save for Their Future?
Credit unions aren’t just for the adults, kids and teens need ways to save and prepare for their future as well. Samantha Seume covers some of the best ways to get the younger generations engaged with your credit union.
Balancing Marketing with a Member’s Sense of Urgency
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.