Building a Corporate Brand Through Personal Branding
In the second installment of her series on branding, Julie Gessner dives into the relationship between personal and corporate brands and how developing one can set the foundation for the other.
The Importance of Email Testing
There are numerous ways to share information with your members, but email is by far the most effective and widely used. Victoria Thornton shares some best practices for sending mass marketing emails, and why its essential to test before you send.
Social Media Content and 70-20-10 Rule
There’s no exact recipe for making engaging and informative social media accounts for your members, but the 70-20-10 rule is about as close as you can get. Digital Marketing Coordinator Megan Pieper, lays out the various social media platforms, rules to follow, and why posting the same thing across the board is just not effective.
Getting the Most From Software Releases
Technical writer Alycia Meyers cautions against falling under the spell of fancy writing in vendor’s software releases and urges credit unions to critically analyze how their vendors convey information to their clients, what they include, and what they don’t.
Is Your Social Media Just a Forgotten Chore?
It’s easy for social media to become like a pile of laundry on the floor – completely forgotten and in need of some cleaning. Thankfully, Megan Pieper has some advice for dusting off those accounts and using them to better serve your members.
Balancing Marketing with a Member’s Sense of Urgency
What’s the best way to market to your members on mobile apps? How do you balance providing information with a member’s sense of urgency? Ken Vaughn discusses different mobile marketing approaches and how to be informative without roadblocking users.
New Year, New You, and New CU Too!
Peter Meyers says New Year’s resolutions aren’t limited to people, credit unions can have them too! Set your credit union up for a decade of progress and success by refocusing on the seven cooperative principles credit unions stand for.
How to Fix Your Marketing in Five Easy Steps
Sticking with your marketing plan can be tough when it’s not your primary responsibility at the credit union. Marketing Manager Peter Meyers is here to explain why marketing needs to become a higher priority, and how to make it easier to follow through.
Fun Holiday Ideas for Your Credit Union
Credit unions are committed to giving back, as part of the seven cooperative principles. So how can your credit union lend a helping hand this holiday season? Barb Cooper has a few ideas.
5 Ways to Make Your Website a Better Retail Experience
Looking for ways to make your website a more effective space for retailing? David Damstra, shares five essential things to improve the overall quality of your site and how your users experience it.
